On January 8, US time, the International Consumer Electronics Show (CES 2023), the world's largest, highest level and most influential, closed in Las Vegas, USA.The theme of this consumer electronics feast, which is comparable to the "Spring Festival Evening" of science and technology, is "How does technology cope with the biggest challenge in the world". More than 3,200 science and technology enterprises from more than 170 countries and regions around the world participated in it, and cutting-edge technologies and products such as smart terminals, new displays, automobiles, semiconductors, artificial intelligence, metauniverse and virtual reality collided with each other.
When the technology iteration meets the demand change, the global consumer electronics industry chain enterprises continue to broaden the boundaries of technology, products and applications, accelerate the construction of the ecological foundation of software and hardware, promote the accelerated integration and development of consumer electronics industries such as smart terminals, automobiles and smart homes, and promote a better life through technology. CES 2023 foresees the future life picture with technology.
Automobile: Defining digital travel with software Automobile products have become the focus of CES 2023 with advanced concepts, crazy imagination and cool presentation. Automobile manufacturers are committed to giving cars a new definition different from "driving tools", and software has played an increasingly important role in it.
When consumers pay more attention to the personalization, comfort, entertainment and cool degree of cars, the key points of major automobile manufacturers competing to "show off their skills" are focused on this. Sony Honda Mobile Company (SHM) launched the "AFEELA" brand and prototype at CES 2023, striving to make the mobile travel space into an entertainment space by seamlessly integrating the real world and the virtual world. Volkswagen ID.7 is like a row of flashing lights during driving, and the brightness of blue and white blocks in disorder can be changed. Sony AFEELA installed the charging progress bar on the car body. The new BMW "Dee" car iterates the electronic ink technology, and the appearance is more colorful, providing the owner with a way to show his personality.
PC chip: the "match" between high-end and cost performance. Consumers' demands for the use of PCs are all smoother and have better endurance. At CES 2023, the "Big Three" upstream chip suppliers of PC, Intel, AMD and Nvidia, introduced the latest core hardware such as processors and graphics cards, which enabled consumers to enhance the end-user experience from multiple dimensions, and also gave people a new understanding of the "high-end" and "cost performance" of PC chips.
AI: Make life fun. The lightest power exoskeleton equipment and intelligent safety vest, read your smart wearable device with sweat, AI virtual human awakens the memory in the bottom of my heart, drives the stroller automatically, and realizes the AI Aquarium of "interaction from a distance" with eyes and gestures ... AI technology empowers a better life, which is the warmest place for CES 2023.
Metauniverse: VR/AR exhibits set the tone for market competition. This year's CES 2023 covers 41 different science and technology categories. It is worth mentioning that the exhibition introduced the Metauniverse and Web3.0 specials for the first time. "Web3 and Metauniverse will completely change the way we live, work and play. We can expect that Metauniverse technology will be widely used in many fields such as automobiles, games and health." Gary Shapiro, president and CEO of CTA, the organizer of CES, said.
As one of the important hardware portals to the metauniverse, VR/AR hardware and related solutions have become the "C bit" of the metauniverse and Web3.0. Whether it is the number and variety of VR/AR hardware exhibits, or the richness of accessories and creative solutions, it has been greatly improved compared with previous years.
"High quality, high pricing and light weight" have become the common characteristics of VR/AR hardware. Sony, Sharp and Canon are competing to show off their "muscles". Jim Ryan, CEO of Sony Entertainment, officially released PlayStation VR2 (PS VR2 for short), which is newly equipped with tactile feedback technology of headset feedback, eye tracking, 3D audio, adaptive trigger and PS VR2 Sense controller. Canon's first MR head display-split PC VR needs to be connected to a computer and other computing units. Sharp's VR head-mounted prototype, which can be connected to a smart phone, has an LCD screen with a resolution of 2K and a refresh rate of 120Hz, which can effectively reduce the occurrence of motion sickness.
